E-MARKETING STRATEGIES FOR E-BUSINESS
Loading...
Date
2004
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
SIMON FRASER UNIVERSITY
Abstract
A newly formed online company, eLegalDoc, is getting ready to launch their e business website. The company provides simple-to-use, customizable, auto-generated,
and affordable electronic legal documents over the Internet.
As the success of the eLegalDoc website is greatly dependent on the
effectiveness of its product positioning and traffic generation, eLegalDoc requires the
development of competitive positioning strategies and a marketing strategy and tactics
to leverage its business model.
This project develops the strategies based on market and competitive analysis.
Using these strategies, the author suggests e-marketing tactics to generate cost effective traffic to the eLegalDoc website. In accomplishing this, the first step involves
an academic research review of various e-marketing strategies and tactics, including the
value bubble model for analyzing e-business websites.
The e-marketing strategies include tactics for the following components: website
strategies, website design essentials, affiliate programs, banner advertising, email
marketing, search engine marketing, search engine optimization, and online trust
building.