ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
dc.contributor.author | George E. Belch & Michael A. Belch | |
dc.date.accessioned | 2025-02-18T12:29:41Z | |
dc.date.available | 2025-02-18T12:29:41Z | |
dc.date.issued | 2012 | |
dc.identifier.uri | https://lib.unililzone.com/handle/123456789/595 | |
dc.language.iso | en | |
dc.publisher | McGraw Hill | |
dc.title | ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE | |
dc.type | Book |
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