Business Administration
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Materials for those pursuing Business Administration program
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- ItemAgricultural production economics and resource-use(OXFORD UNIVERSITY PRESS, 1976) MARTIN UPTON
- ItemAGRICULTURAL EXTENSION(1984) Burton E. Swanson
- ItemAgricultural Mechanization and the Evolution of Farming Systems in Sub-Saharan Africa(THE JOHNS HOPKINS UNIVERSITY PRESS, 1987) Prabhu Pingali
- ItemEntrepreneurial Strategies Text and Cases(PWS-KENT Publishing Company, 1990) Lawrence Finley
- ItemAgricultural Extension and Research Achievements and Problems in National Systems(A World Bank Operations Evaluation Study, 1997) Dennis L. Purcell & Jock R. Anderson
- ItemAssessment in Education: Principles, Policy & Practice(King's College London, 1998) Dylan Wiliam a
- ItemAristotle: A Very Short Introduction(OXFORD UNIVERSITY PRESS, 2000) Jonathan Barnes
- ItemTotal Quality Management; text with cases(2000) John S. Oakland
- ItemInternational Business Information on the Web(Information Today, Inc., 2001) Sheri R. Lanza
- ItemBusiness Communication(Thomson Learning, 2002) BETTY S. JOHNSON; MARSHA L. BAYLESS
- ItemInternational Business(Routledge, 2003) Debra Johnson; Colin Turner
- ItemTrade Policy in Developing Countries(cambridge university press, 2003) Edward F. Buffie
- ItemE-MARKETING STRATEGIES FOR E-BUSINESS(SIMON FRASER UNIVERSITY, 2004) Zorana SvedicA newly formed online company, eLegalDoc, is getting ready to launch their e business website. The company provides simple-to-use, customizable, auto-generated, and affordable electronic legal documents over the Internet. As the success of the eLegalDoc website is greatly dependent on the effectiveness of its product positioning and traffic generation, eLegalDoc requires the development of competitive positioning strategies and a marketing strategy and tactics to leverage its business model. This project develops the strategies based on market and competitive analysis. Using these strategies, the author suggests e-marketing tactics to generate cost effective traffic to the eLegalDoc website. In accomplishing this, the first step involves an academic research review of various e-marketing strategies and tactics, including the value bubble model for analyzing e-business websites. The e-marketing strategies include tactics for the following components: website strategies, website design essentials, affiliate programs, banner advertising, email marketing, search engine marketing, search engine optimization, and online trust building.
- ItemBusiness Mathematics and Statistics(Cengage Learning, Inc., 2004) Andre Francis BSc MSc
- ItemStudent-Involved Assessment for Learning(Upper Saddle River, 2005) Judy Arter
- ItemINTERNATIONAL BUSINESS(Pearson Education Limited, 2006) Alan M. Rugman; Simon Collinson; Richard M. Hodgetts
- ItemEnterprise and Small Business(Pearson Education Limited, 2006) Sara Carter; Dylan Jones-Evans
- ItemContemporary Reflections on Business Ethics(Springer, 2007) RONALD DUSKA
- ItemIntroduction to Business(Thomson South-Western, 2007) Jeff Madura
- ItemContract Law(Willan Publishing, 2007) Mary Charman
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