Business Administration
Permanent URI for this collection
Materials for those pursuing Business Administration program
Browse
Browsing Business Administration by Issue Date
Now showing 1 - 20 of 33
Results Per Page
Sort Options
- ItemInternational Business Information on the Web(Information Today, Inc., 2001) Sheri R. Lanza
- ItemInternational Business(Routledge, 2003) Debra Johnson; Colin Turner
- ItemTrade Policy in Developing Countries(cambridge university press, 2003) Edward F. Buffie
- ItemE-MARKETING STRATEGIES FOR E-BUSINESS(SIMON FRASER UNIVERSITY, 2004) Zorana SvedicA newly formed online company, eLegalDoc, is getting ready to launch their e business website. The company provides simple-to-use, customizable, auto-generated, and affordable electronic legal documents over the Internet. As the success of the eLegalDoc website is greatly dependent on the effectiveness of its product positioning and traffic generation, eLegalDoc requires the development of competitive positioning strategies and a marketing strategy and tactics to leverage its business model. This project develops the strategies based on market and competitive analysis. Using these strategies, the author suggests e-marketing tactics to generate cost effective traffic to the eLegalDoc website. In accomplishing this, the first step involves an academic research review of various e-marketing strategies and tactics, including the value bubble model for analyzing e-business websites. The e-marketing strategies include tactics for the following components: website strategies, website design essentials, affiliate programs, banner advertising, email marketing, search engine marketing, search engine optimization, and online trust building.
- ItemBusiness Mathematics and Statistics(Cengage Learning, Inc., 2004) Andre Francis BSc MSc
- ItemINTERNATIONAL BUSINESS(Pearson Education Limited, 2006) Alan M. Rugman; Simon Collinson; Richard M. Hodgetts
- ItemEnterprise and Small Business(Pearson Education Limited, 2006) Sara Carter; Dylan Jones-Evans
- ItemContemporary Reflections on Business Ethics(Springer, 2007) RONALD DUSKA
- ItemIntroduction to Business(Thomson South-Western, 2007) Jeff Madura
- ItemContract Law(Willan Publishing, 2007) Mary Charman
- ItemAn_introduction_to_company_law_(2008) CH Chilumpha, LLB, PhD
- ItemGUIDE TO FINANCIAL MANAGEMENT(Profi le Books Ltd, 2008) John Tennent
- ItemA Manual for Writers of Research Papers, Theses, and Dissertations(The University of Chicago Press Chicago and London, 2008) Kate L. Turabian
- ItemInternational Business and Global Climate Change(Routledge, 2009) Jonatan Pinkse; Ans Kolk
- ItemOrganisational Behaviour(2009) Ian Brooks
- ItemA PRACTICAL ENGLISH HANDBOOK FOR BACHELOR STUDENTS(Brno University of Technology, 2009) PhDr. Dagmar Malíková
- ItemKeenan and Riches’ BUSINESS LAW(Pearson Education Limited, 2009) Sarah Riches; Vida Allen
- ItemKeenan and Riches’ BUSINESS LAW(Pearson Education Limited, 2009) Sarah Riches; Vida Allen
- ItemIntroduction to Business Law(South-Western Cengage Learning, 2010) Jeffrey F. Beatty; Susan S. Samuelson
- ItemFundamentals of Business Law: Summarized Cases(SOUTH-WESTERN CENGAGE LEARNING, 2010) Roger LeRoy Miller; Gaylord A. Jentz